In our experience, the biggest challenge facing non-profit work is communication. Scarce funds, lack of political will and other challenges all stem in part from a difficulty in communicating your cause as well as the nature and necessity of your work. Whether it's the work of a particular project, a specific program, or the unique approach of the organization as a whole you want to communicate, your message must quickly capture the hearts and minds of various stakeholders. To ensure future sustainability and support of your work, there is also a critical need to engage a broader audience, i.e. the YouTube and Facebook generation. How can you translate complex ideas and processes to those unfamiliar to your world?
Go Show Entertainment produces short documentary films which we call 'Micro Docs', to create buzz about your achievements, and to simplify and translate your work and message into a digestible form that can reach a much broader audience. Give stakeholders a break from reading another narrative report — Micro Docs allow them to see for themselves what you've achieved, giving them a tangible feel for what they are supporting, and provide an emotionally engaging method of raising awareness and funding. Micro Docs can also form an integral part of your programming. At various stages of your project cycle, Micro Docs can serve as a method of comparative analysis by demonstrating what progress has been made, what obstacles have been encountered and what areas need follow up. Whether you are working with people at the policy level or on the ground in developing countries, Micro Docs will allow you to document your work, and create an awareness-raising outreach mechanism. Micro Docs also stand on their own as works of art, and can be entered into various film festivals and competitions, thus providing the non-profit a further distribution channel and even greater visibility.
"We Are One" is an amazingly effective campaign which includes a event "call to action", a Micro Doc, a 60' rap and a 30' PSA. Though we shot in a studio on clean, white seamless, we still wanted a highly visceral documentary feel and impact which would hold true to the nature of the content. Then, as sometimes occurs when you're shooting, magic happened. Hall of fame rapper Darryl DMC McDaniels busted out a rap that embodied the entire foster child message in 60 seconds. It was awesome.
"TreShawn P" Six years after he and his brothers were found in their New Jersey home nearly starved to death by their adoptive parents, TreShawn has graduated from high school and is thriving. In May 2010, Oprah Winfrey (15 to 20 million viewers daily) featured TreShawn and his brothers on her show as a direct result of viewing this compelling Micro Doc. This is TreShawn's remarkable story — in his own words.
"Faith In A Seed" The challenge: No belching smokestack or oil-soaked seagulls to help rally support around this environmental cause. So we contrasted past and present, and then explored possibilities for the future. We then inserted a measure of thought-provoking fantasy and added a haunting and award-winning musical score. Premiered in June 09, "Faith" continues to raise awareness and substantial funding.
"Silent Voices" is a multi award-winning Micro Doc that we produced to raise awareness about the problems facing abused and neglected foster children in welfare systems across the nation. A single screening at the Children's Rights annual benefit gala raised over 1 million dollars. The film, which also features an original score, continues to raise awareness and money for at-risk kids across the nation.
"The Nomadic Museum" Using inspirational music and minimal dialogue, GoShow produced a stunning Micro Doc chronicling the 65-day odyssey of building this one-of-a-kind structure on New York City's Pier 54 during one of the worst winters in New York history. This highly acclaimed Micro Doc proved to be the PR and marketing tool that made the Nomadic Museum the most seen attraction in all of the tri-state area.
Who We Are
William Goins and the Go Show Entertainment team specialize in Micro Docs for non-profit actors because we believe in social progress and we want to support those who are already working tirelessly to make the world a better place. We are experts at high production value and quick turn-around.